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High Performance Marketing

Aug 11, 2023

For decades entrepreneurs and business owners have positioned themselves at the center of their marketing efforts. By focusing solely on the company’s achievements and sharing stories about their experience and industry expertise they lose the attention of their prospective customers.

On this episode of the High-Performance Marketing podcast, I’ll guide you through a discussion on how to use the core concept idea of the Story Brand 7-part framework, to move away from the "about us" concept and instead position your customer as the center focus and hero of your marketing message so you get them to listen and do business with you.